Expertise

I love to help unlock creative potential with strategic insights, frameworks, and inspiration. I’ve worked on creative development my entire career and love to see a team’s hard work come to life.

I started focusing on content in 2011, and have built strategies for some of the largest brands in the world while also helping shape the discipline itself with frameworks, processes, and tools.

The best partnerships lead to something the audience loved that neither of the partners could have created on their own. It can be in the form of a sports sponsorship, product collaboration, or even a media buy if done right.

The ability to create something that can stimulate all five senses is both rewarding and challenging. It’s also required if you expect someone to show up to anything in-person.

With over 10 years in content marketing, along with a role at the business news site Quartz, I’ve spent a lot of time working with B2B brands across the technology, financial services, and consulting industries.

I’m a graduate of the UMass Sport Management program and started my career activating sponsorships for FedEx and vitaminwater. It’s a unique space that’s always had a special place in my heart, personally and professionally.